Tile Trends Up

Tile Trends Up

Written by Lauren Moore*

Tile is positioned to be the second strongest growing sector of the flooring market for the first quarter of 2018, according to the latest report from Catalina Research, due to its ability to provide wood and stone looks at competitive prices as well as the rebound in single-family house construction and sharp gains in homeowner bathroom renovation projects.

  • Technology’s influence


Of the key factors contributing to tile’s position in the market, technology is at the heart, said Greg Mather, president of Crossville. “Thanks to advanced technology, namely digital printing, we’ve been offering more diverse, compelling product offerings for several years now,” he said.

“With advancements in high-definition digital printing, tile can offer new design aesthetics formerly out of reach,” said Barbara Haaksma, vice president of marketing with Emser Tile. “Digital printing can create wood and concrete looks with greater details, refined textures, and distinct layering, while still offering the performance capabilities you expect with porcelain tile collections.”

  • Growth in residential, commercial


Ceramic tile sales are benefiting from the rebound in single- family house construction and sharp gains in homeowner bathroom renovating projects, according to the latest Catalina Report.

“2018 market trends are supporting an overall increase in housing inventory, along with a gain in Millennial market share,” Haaksma said. “Millennials are impacting the builder and remodeling industries in a powerful way with design preferences that are unique, eco-friendly, and price-conscious, with tile leading the way in floor and wall coverings.”

  • Labor challenges


While technology, a positive housing market and increased domestic production have boosted tile’s position in the market, the category is not without its challenges. “As tile specifications increase, we must have experienced contractors to answer the growing demand. We consistently take the lead on this issue by offering our own and supporting others’ training programs for installers nationwide. Because gauged porcelain tile panels are still relatively new, we consistently focus education and training on this category,” Mather said.


Come see us at Blackstone’s to get help picking and choosing what tile would be best for your clients dream room.

*All credit for this blog goes to Lauren Moore from Floor Covering Weekly